What kind of media institution might distribute your media product and why?
First of all film distribution is the process in which is making a film available for the audience to view. This film distribution job would be done by a professional because there are many things that it includes. This can range from the marketing strategy for the film to any forms of media to exhibit a preview of the film and releases dates. When I talk about the film being exhibited through different media platforms, this is how the film will be circulated for the public to watch so either movie theatres or television etc.
Film distribution plays a big part in the film’s success. Distributors decided how the costs for advertising, this is crucial for the film because it is a way for them to get word out of their film. So this must intrigue and appeal to the specific target demographic which will make them want to see the film. Also they uses other marketing techniques that they believe will make the exhibitor believe that having an exhibition showing will give them financial profit by showing the film, early access screenings. Touching on where the distributors choose to show their film they also have to decide how many movie theatres they will be shown in, which ones and how long the will be up for. They also have to monitor the films as they need to see how many seats are in a particular theatre and how many showing times to see how popular it is in the first week to predict the outcome of the films reputation from the public.
Film distributors are even more important for the small and independent films because they are not know and usually do not contain big actors that studio pictures would, like Daniel Radcliff for example as he is a well known British actor. Therefore it is extremely important that they properly advertise and promote their film as best as they can. Ultimately the film itself is the biggest factor whether or not the film is successful, but distribution is nearly as important.
The two companies I am going to evaluate about their suitability to distribute our film are ‘The Walt Disney Company LTD’ and ‘Summit Entertainment LLC’. The first company I have chosen is ‘Walt Disney’ they are an extremely well known and established company, and have been around since 1923. This means not only have they had many years to develop as a company but they have also have had time to expand. ‘Walt Disney has built ten established studio entertainment producing companies. The main one would have to be The Walt Disney Studios’ the reason for this is because of the world’s most entertaining movie franchise and classic film saga ‘Star Wars’. The ‘Star Wars’ saga started in 1981 and is still going as they just released a new edition on the 18th December 2015 last year, also there is another planned to be released at the end of this year to continue the story of the Rebels verses the Empire.
(Below is a montage of the star wars saga to see how they have developed over the years.)
‘Walt Disney’ uses ‘Walt Disney Studios’ when they want to distribute an action film, like some of their best sellers are films like ‘Star Wars’ and Indiana Jones’ because they are action packed thrill seeking films. However with the ‘Star Wars’ saga ‘The Walt Disney Studios’ only have the rights to the digital distribution excluding ‘Star Wars - The New Hope’, whereas ‘20th Century Fox’ retains the right for the physical distribution of the first two Star Wars trilogies. The genre in which ‘Walt Disney ‘tend to focus on changes as they have a very wide target audience base , this means they range from children’s animated films to sci-fi films. The majority of their films are more or less action related but it is just the level of action that is changed depending on the age of the target audience.
They would be a suitable distributor because of the years of experience they have in distributing action films as well as general films. They are a well known and internationally recognised company so for the marketing and promotion of the distribution they will have a larger audience that would actually take in any advertisements, because they know the quality of the films ‘Walt Disney Studios’ distribute. I would expect them to focus on digital distribution mainly as the use of technology is developing rapidly and everything is being done online. Also they will have access to top range equipment and software to use, this will put our movie at an advantage if the distributors market it as best as they can which will entice our target audience and views into watching the film. I also would expect them to give us a detailed plan as well of any specific marketing strategies they are going to carry out as well as having figures for the amount of screenings and theatres that the film will be shown in.
The second film distribution company I have chosen to consider distributing our film is ‘Summit Entertainment LLC’. Summit entertainment is an American distribution company which has an international office in London. Summit Entertainment is a subsidiary of ‘Lions Gate Entertainment’, which are a larger distribution company also based in Vancouver and British Colombia. Summit Entertainment has been around for 25 years and they have distributed many films and these have been international sellers. Some of the films that they have distributed are The Hunger Games, The Twilight Saga and also Never Back Down. These films are all action packed films, which is a suitable genre comparison to our film. The film that they have distributed which is most relatable to our genre is ‘Never Back Down’, the reason for this is that this is a action, sport film and so it is part of a sport sub genre which is like my film. My film is a sub genre of sport as it is a boxing film and it contains a similar level of fighting which is the type of action that will be shown within the film.
As a company Summit Entertainment tend to focus distributing action films but also some of the films they distribute are kind of hybrid genres in a sense, for example The Twilight Saga is a bit of a hybrid genre as it has a lot of romance scenes yet it also has lots of fairly violent fight scenes, this implies to me that it can be a hybrid genre.
I feel that ‘Summit Entertainment’ as a company would be suitable to distribute my film as they have a lot of experience in distribution of films in the same or similar genre. Also because they have a wide customer base and are a well recognised company in the UK as well as America they will be able to market to more people. In addition they are a subsidiary company of ‘Lions Gate’ which means that they will have the access to state of the ark equipment and software to market and distribute the film digitally and physically. Once again talking about how well know this company is , this allows the target demographic and other members of the public to recognise the reputation of the distribution company furthermore justifying the quality of the film with the quality and values upheld by the company of previous films distributed.
I would expect them to deliver the best possible distributional service, as I have chosen them above all other companies. These expectations would be similar to the ones I started above for ‘Walt Disney Studios’ , just that I’d expect figures , predictions , plans , business and marketing strategies. Making sure everything is fully planned and thought out so that there won’t be any faults with the distribution campaign. Furthermore I’d expect them to be able to utilise our unique selling point to the best of our advantage in the marketing phase.
Overall to conclude I would chose Summit Entertainment as the most suitable company to distribute my film as they have distributed more relatable and similar genre styled films compared to ‘Walt Disney Studios’. It feels to me that they would just understand the best way to promote a sporty action film, even though Walt Disney have had some action film they tend to mainly do more child styled films to distribute.
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